Digital Marketing Tools

A Step Ahead…
Digital Marketing is an online marketing strategy to Promote, Popularize & Advertise Brands, Products and Services using Promotional Techniques.Promotional Techniques like Social Media Marketing, Mobile Marketing, SEM / PPC, Web Analytics, Email Marketing, SEO, Display Marketing & More.Why Digital Marketing Is Needful In Today’s World?
–  Digital Marketing helps a Brand & Business to get easily visible everywhere on Internet
–  Digital Marketing maximum people engaged on a Site or an Activity
–  Digital Marketing drives more traffic on a site or app which ultimately increases Attendance, Sales and Profit
–  Digital Marketing enhances Brand & Company Reputation
–  Digital Marketing indicates us Ups & Downs in a business through Web Analytics
–  Iteration of Process over and after Growth Stage is Digital Marketing PLC (Product Life Cycle)
Digital Marketing Channels
Social Media Marketing
Mobile Marketing
SEM / PPC
Web Analytics / Google Analytics
Email Marketing
SEO
Display Marketing
Content Marketing
Social Media Marketing
What is Social Media Marketing?
Social Media is an Interactive Marketing Platform to Publish Ads, Posts, Blogs, Share Links & Pages to get maximum Reach & Response
Positive Response Are: Likes, Following, Pinning and Commenting Positively
Social Media Marketing Platforms Are: Facebook, Twitter, G+, Pinterest, Tumblr, LinkedIn, Instagram, etc.
Mobile Marketing
What is Mobile Marketing?
Mobile Marketing is Brands, Products & Services on Cell Phones, Tablets and Smart Phones for User Convenience and further Business Growth
Devices Required To Get Access To Mobile Marketing: Cell Phone, Tablet & Smart Phone
SEM – Search Engine Marketing / PPC – Pay Per Click
What is SEM? Or What is PPC?
SEM – Search Engine Marketing / PPC – Pay Per Click is a Search Based Advertising Strategy/Activity where Payment is Charged and Made on Every Single Click done by visitor/user. 

Web Analytics / Google Analytics
What is Web Analytics? or What is Google Analytics?
Web Analytics is Examining and Calculating Performance Of Website Data and Users.
Google Analytics Is The Best Data Analyser on Web.
Email Marketing
What is Email Marketing?
Email Marketing is sending Email Campaigns to Subscribers (Existing & Potential Customers/Members) for Brand or Business Promotion, Recent Updates, News Letters, Offers & Vouchers; and Thanking Email For Being A Valuable Subscriber / Member
Email Marketing Campaign is frequently sent to Emails in Bulk.
SEO – Search Engine OptimizationWhat is SEO?
SEO – Search Engine Marketing is an Organic (Free) Marketing Channel Based on Search and Search Result. It lists webpage details which are More Relevant, Popular and Search friendly.
Google Is The Best Search Engine Recommended Globally
Display Marketing
What is Display Marketing?
Digital Marketing is Displaying Ads, Presentations, Banners with Digital Techniques.
Content Marketing
What is Content Marketing?
Digitally Marketing Content is the most favourable and recommended way to market Products, Ideas, Services and Digital contents.
Contents that can be Marketed Are: Text Material, Images, Media Files, Documents, etc.
Clickypage Excels In Offering Digital Marketing Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com
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Email Marketing

EMAIL MARKETING SERVICES

What is Email Marketing?Email Marketing is sending Email Campaigns to Subscribers (Existing & Potential Customers/Members) for Brand or Business Promotion, Recent Updates, News Letters, Offers & Vouchers; and Thanking Email For Being A Valuable Subscriber / Member
Email Marketing Campaign is frequently sent to Emails in Bulk.
How Is Email Marketing Done! – Step-Wise

  • Collection Of Existing Client Emails From Contact Sources Like Gmail, Yahoo, Hotmail, LinkedIn, etc.
  • Purchasing Of Emails In Bulk For Targeted Audience
  • Importing / Pasting & Saving Emails List To Email Marketing Software
  • Choosing Suitable Template or Customizing the same.
  • Adding Contents To Template As To Appeal The Targeted People / Customers
  • Creating A Campaign By Adding Relevant Info About Services, Products, Company, Contact and More
  • Finally, Selecting Template, Selecting List Of People, Filling Sender Name & Email, Altering Content (If Required) and Sending it to Target Audience

Process Is Quite Easy As Well Little Tricky, As It Requires A Help & Support Of Digital Marketing Executive To Create Appealing Template, Campaign, Content With Links Within, Purchasing Emails In Bulk And Further Targeting People

Advantages Of Email Marketing

  • Email Marketing Is More Effective If Targeted Towards Proper Audience
  • Email Marketing Let’s Subscribers / Existing Customers Receive Recent Updates, New Launches, New Services, Newsletter, Social Media Connections, News and More
  • Effectiveness Of Email Marketing Also Rely On Living Standard Of People Whom Are Targeted i.e. Upper Middle Class & Upper Class People Whom Are More Fond Of Online Purchase, Membership, Reviewing Content and More
  • Email Marketing Gives Accurate Report For Campaign Sent With Ratio & Details Of People Accessed Email As Well As People Who Ignored
  • It May Let New / Potential Subscribers For Sign Up, Membership, Enquiry and More
  • Email Marketing Is An Email Blast Sent To Thousands And Lacs Of Subscribers At Once Revealing Brand & Business

 

DO YOU REQUIRE EMAIL MARKETING SERVICES FOR YOUR WORK OR BUSINESS?
Clickypage Excels In Offering Digital Marketing & Email Marketing Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com

Social Media Marketing

SOCIAL MEDIA MARKETING SERVICES

What is Social Media Marketing?
Social Media is an Interactive Marketing Platform to Publish Ads, Posts, Blogs, Share Links & Pages to get maximum Reach & Response
Positive Response Are: Likes, Following, Pinning and Commenting Positively
Social Media Marketing Platforms Are: Facebook, Twitter, G+, Pinterest, Tumblr, LinkedIn, YouTube, Instagram, etc.
Explanation
Facebook

Meaning / Advantages / Use Of Facebook:
Facebook is one of the top Social Media Marketing Sites that let’s People Post, Share and Advertise to Get Quick Response.
Feedback Reception in the form of Likes & Comments.What Facebook Does?
Facebook Helps Building Audience
(1) Free Audience Building(2) Paid Audience Building
Exp: 
(1) Free Audience Building As:
a) Creating Group – Where Unlimited Members Can Join, Post, Comment, Share For Free
b) Inviting Friends – This To Let People Accept Your Request and Further Invite Them to ‘Like’ & ‘Share’ Your Page; ‘Play a Game’;        ‘Install an App’ or ‘Attend the Event’.(2) Paid Audience Building As:
Creating Ads in the form of –
a) Promoting Page
b) Promoting Website
c) Boosting Post
d) Getting Installs Of App
e) Getting Video Views / Promoting Video
f) Getting People To Claim An offer
g) Increase Engagement In App
h) Raising Attendance At Event
i) Increase Conversions On Website
Twitter
Meaning / Use Of Twitter:
Twitter is a micro blogger to Share Thoughts, Recent Happenings, Estimations, Webpage Links, Image Content, Video Links & More. Sharing & Posting is also known as ‘Tweet’ / ‘Blog’.Features & Advantages Of Twitter:
1) Twitter is used fro micro blogging i.e. to share Opinions, Recent Trends & Launches along with a specific Link.
2) Twitter is used to Promote Business with Short Description & Contact Info.
3) It enables people to visit back to the Webpages, Press Releases and Promotional Sites through sharing links.
4) It lets customer get in touch for Discussions, Ideation, Resolving Issues Related to Products & Services if any.
5) Twitter is Google Search Friendly – This may help more people reach Tweets and Follow  the same.6) Twitter gives a real time snapshot related to a Topic to know what people are talking about.
7) Twitter Also Reports Your Activities Through Best Klout Scores (Between 1 to 100) & ImpactTwitter Paid Audience Generation
Twitter has an option to generate more traffic & audience to your Twitter Profile or Website, this is possible through Paid Ads.
Twitter Ads
1) Followers: To Increase Number Of Follower On Twitter
2) Website Clicks or Conversions: Directing People To Your Website For Further Achievement Of Goals
3) Tweet Engagements: Engaging More People With Your Tweets
4) App Installs or Engagements: Letting People To Install Apps & Engage With The Same
5) Leads On Twitter: Leads Is To Let The People Share Their Emails With You, These Emails Can Be Further Used For Email Campaign (To Send Updates, Offers & Newsletters)
Google+ (G+)
Activities On Google+:
Creating Appealing Business Profile
Creating Business Page
Creating Joining Communities
Uploading Useful Contents Like Images & YouTube Videos
Adding Multiple Links & Emails For reference, Offering Services; & Contacts
Asking People In circle To Attend An Event; and Share PostsFeatures & Advantages Of Google+:
1) Creating & Joining Communities: To Increase Post Views
2) Creating Page: To Post Current Trends, Offers & opportunities Related To Products & Services
3) Creating Local Business Profile: To Publish & Get Visible On Google Search Engine
4) Posting ON Google+ Profile & Google+ Page is Google Search Friendly
5) All Possible Activities On Google+ Followers & Recommend (+1) Yo People To View and Follow The Same
Pinterest
Pinterest lets user Pin & discover new Pins to drive more traffic to website or a webpage which ultimately increases Sales & profitAdvantages / Use Of Pinterest:
1) New Boards and Pins can be created/added to let people Visit & Pin the same.
2) Pinterest is connected to Facebook, Twitter & Google+; This would help Inviting more people to Pin the Board or Pins.
3) Maximum Pinning would drive traffic to a website and ultimately increases online Sales of Products & Services.
4) Pinterest is Google Search Friendly.
5) It describes Business Info much clearly through Boards & Pins.
YouTube
Advantages / Use Of YouTube:

1) YouTube Video not only Promotes but also Popularizes a video through its useful added contents.
2) More video viewing leads to more traffic which helps to get more subscribers.
3) Subscribers will lead to visit a Channel, this would increase more followers and buyers of Service & Products (for which Video has been made and published).
4) Besides this, it lets people ‘Like’ & ‘Comment’ on particular YouTube Video.
5) Negative Comments on Video would help Service Provide to make Improvements in Services/Products or Video.
DO YOU REQUIRE SOCIAL MEDIA MARKETING SERVICES FOR YOUR WORK OR BUSINESS?
Clickypage Excels In Offering Digital Marketing & Social Media Marketing Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com

QR Code

QR CODE – Quick Response Code

 QR Codes are used to let Customers Instantly get access to:
–  Product Purchase Page
–  Service Purchase Page
–  App & Software Download Page
–  Website Or Any URL
–  Video or YouTube Link
–  Social Media Links
–  Online Restaurant Food Order Link
–  Call Restaurant For Home Deliveries
–  Access To Company, Employee or Personal Contact Details
–  Access To Company Help Call Service
–  Access To View & Get New Offers, Discount & Opportunities
–  Access To Facebook Profile & Like Page
–  Access To Twitter, G+, Tumblr, Pinterest, Instagram Follow Page
–  Access To Any Informative Link WHO CAN USE/CREATE QR CODES:
Business Owners Can Use QR Codes For Business Growth & Achieving Objectives;
Employees May Use QR Code On Visiting Card & Online Posts To Redirect Customer To Products & Services Page Or Self & Company Profile In Order To Attract More Customers And Achieve Targets

 FOR WHOM QR CODES ARE CREATED:
QR Codes Are Created For Customers
–  To Make Easy Shopping Of Products
–  To Get Quick Services
–  To Install App & Software Instantly
–  To Download Media Files Instantly
–  To Get Promo Code, Discounts, Offers & Opportunities On Purchases
–  To View YouTube & Other Videos
–  To Contact Company or Customer Care Immediately
–  To Order Restaurant Food Online
–  To Call Restaurant For Home Deliveries
–  To Call Customer Service Immediately
–  To View Company, Employee, Product Or Service Profile
— To Know Recent Updates, Reviews And Advantages Of Products & Services Of a Company WHERE QR CODE CAN BE PRINTED:
On Business/Visiting Card, Pamphlets, Posters, Hotel Menu, Brochures, Letterhead, Outdoor Print Ad Banners, Wall Paintings, Invitation Letters, Invoice, Coupon & Vouchers, Books & Diaries (Back or Front End); Can Be Displayed On Website, Email Campaigns & Online Advertisements PLACES WHERE QR CODE CAN ALSO BE PLACED:
A Large Sized QR Code Printed Banner Can Be Placed Outside & Inside Of Office, Outside & Inside Of Store or Mall, On Window Display Glasses, On Hoardings & Many At any Visible Places
DO YOU WANT TO CREATE QR CODE FOR YOUR WORK OR BUSINESS?
Clickypage Excels In Offering Digital Marketing & QR Code Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com

Augmented Reality

AUGMENTED REALITY

Augment Reality Code Is Specialized For Digital World And Mobile Marketing.WHAT DOES AUGMENTED REALITY CONTAIN OF:
AR Can Contain Images of Products/Services, Website Links, Social Media Links, Music/Sound, Contact Details (Employee/Business Leader Name, Company Name, Email, Contact Numbers, Address, Social Networking Icons), Tweeter Snapshots, Videos and Much More.
WHO CAN USE/CREATE AUGMENTED REALITY CODES:
Business Owners For Business Growth & Achieving Objectives; Employees May Too Use AR Codes On Visiting Card & Online Posts To Display Self & Company Profile With Sales/Purchase Offers To Attract More Customers And Achieve Targets
FOR WHOM AUGMENTED REALITY CODES ARE CREATED:
–  For Customers To Make Easy Shopping
–  Getting Quick Services
–  Getting Discounts, Offers & Opportunities On Purchases
–  Viewing Company, Employee, Product Or Service Profile
— Knowing Recent Updates, Reviews And Advantages Of Products & Services Of a Company
FOR WHAT PURPOSE AUGMENTED REALITY IS USED:
For Marketing & Sales, For Showing Top Product’s Showcase, Showing Services Offered, Directing Customer To Weblinks, Showing Discount Offers, Voucher & Coupon Code Offering, Contact & After Sales Services
WHERE AUGMENTED REALITY CODE CAN BE PRINTED:
On Business/Visiting Card, Pamphlets, Posters, Hotel Menu, Brochures, Letterhead, Outdoor Print Ad Banners, Wall Paintings, Invitation Letters, Invoice, Coupon & Vouchers, Books & Diaries (Back or Front End)
WHERE IS AUGMENTED REALITY USED ONLINE:
AR Can Be Used For Promotion & Marketing Task To Get More Clients. AR Is Used In Email Campaigns, Facebook Post, Twitter Tweets, Pinterest Boards & Pins, Tumbler Post, Instagram Photos, Slide Share, YouTube Slide Videos, Google+ Page & Profile Post
PLACES WHERE AUGMENTED REALITY CAN ALSO BE PLACED:
A Large Sized AR Code Printed Banner Can Be Placed Outside & Inside Of Office, Outside & Inside Of Store or Mall, On Window Display Glasses, On Hoardings & Many At any Visible PlacesWHY AUGMENTED REALITY IS IMPORTANT IN TODAY’S COMPETITIVE WORLD:
* It Let’s Customer Enjoy Real Display Of Products & Services You Offer
* It Let’s Customer Directly Visit Product Page To Make Instant Purchase
* It Let’s Customer Directly Visit Your Weblink or Website To Get Your Services
* It Let’s Customer To Like & Follow on Facebook, Twitter, G+, Pinterest, Tumblr & Instagram
* It Let’s Customer To Subscribe To Your YouTube Videos
* It Let’s Customer Comment On Your Blog & Forum
* It Let’s Customer Recommend Other People For Your Business/Work
* Augmented Reality Enhances Not Only Quality Of Products & Services You Offer, But Also Set’s Brand & Reputation Of Company In The Minds Of Customers
DO YOU WANT TO CREATE AUGMENTED REALITY CODE FOR YOUR WORK OR BUSINESS?
Clickypage Excels In Offering Digital Marketing & Augmented Reality Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com

Mobile Marketing

What is Mobile Marketing?
Mobile Marketing is Brands, Products & Services on Cell Phones, Tablets and Smart Phones for User Convenience and further Business Growth
Devices Required To Get Access To Mobile Marketing: Cell Phone, Tablet & Smart Phone

Types Of Mobile Marketing

  • AR Augmented Reality: It lets customer see an Enlarged Reality hidden within a code. It also lets to Perform Various Actions like Visiting a Web Page, Play Sound/Music, Playing Video, Viewing Albums, Info Review and Much More.
  • SMS: It is ‘Short Message Service’. Advertisers May Send SMS to Targeted Audience or Existing Customers For Promoting & Sale of Products and Services
  • MMS: It is ‘Multimedia Message Service’. It is a Marketing Message that utilizes Media Elements Like Images, Audio & Video
  • Mobile Applications: The ads can be displaced inside the Application design or Game which is easily accessible.
  • Bluetooth Wireless Proximity Based Marketing: Here Ads on a Mobile are shown and received from a particular region or area where the device is currently present. It is like a Network Channels or TV Ads.
  • QR Codes: It lets customer to quickly visit a Web Page, Offer Coupons or a Video through scanning Code.
  • Pay Per Call Mobile: Pay Per Call is advertising that puts customer into an action to ‘Make a Call’ while reading an Ad. Ad includes a Official Phone Number which can be selected by the customer for making an instant call from cell phone. (Can be known as click-to-call)
  • Mobile Banner Ads: Mobile Banner Ads are Small sized Banner Ads that are fit on Mobile Screens and further run on Mobile Content Network
  • NFC (Near Field Communication): It is short range high frequency wireless communication technology that enable the exchange between devices over about a 10 cm distance.
Two examples of Mobile Marketing:

PictureDigital Business Marketing On Mobile 

AUGMENTED REALITY – GET AUGMENTED REALITY CREATED FOR YOUR WORK & BUSINESS

You May Download AR Code Scanner ‘Zappar App‘ In Mobile

Install From Play-Store To Scan AR Code


Picture

MOBILE MARKETING NEXT STEP
QR CODE – VISUAL & NON VISUAL 
GET QR CODE CREATED FOR YOUR WORK & BUSINESS Download QR Code Scanner ‘Augment App‘ In Mobile
 Install From Play-Store To Scan QR Code
 
Email Clickypage For Services: info@clickypage.com
Clickypage Excels In Offering Digital Marketing & Mobile Marketing Services In Mumbai, Navi Mumbai, India & Abroad As Well.
Email: info@clickypage.com